We’re quickly approaching residential real estate’s busiest time of the year. More homes are listed in the spring than any other season, so it’s the perfect time to think about staging. Competition for homes will peak in the next few months, but your homes can stand out both online and in person with just the right staging.
Fifty-eight percent of sellers’ agents say that staging a home increases its final sale prices by 1% to 20%. And the Real Estate Staging Association reports that staged homes sell 90% faster than unstaged homes.
Even with these impressive statistics, it can be challenging to convince sellers to stage their homes. In addition to a higher price and fewer days on market, we’ve provided some talking points here that we hope will answer some of your sellers’ most common staging questions.
Why should we stage the home?
A well-staged home appeals to the highest number of possible buyers. Home staging is the art of prepping a home with an emphasis on taste and elegant simplicity so that regardless of a home shopper’s personal style, they can easily envision themselves in the space. The goal of staging is for a buyer to walk in and instantly feel at home.
How much does it cost?
It’s very easy to overspend on staging. (Yes, you can rent too much furniture and buy too many accessories!) Given the different staging models and options, staging can cost from as low as $150 per room for customized recommendations to $2,400 per month for a full-service staging engagement. At Zesty, we really believe that more is not necessarily better. Again, taste and elegant simplicity are key.
What are the different Staging models and options?
There are three key staging models and options. Which one you choose depends on budget and the home owner’s motivation to sell. The first, Staging Consultation and Plan, entails a professional stager who inspects the home and provides the seller with customized staging recommendations in a detailed plan. The seller then implements the suggestions. Zesty Spaces is an online staging consultation service with prices ranging from $150-250 per room. Other services offer face-to-face consultations with costs ranging from $300-600 per consultation.
The second model is Soft Staging, where professional stagers bring accessories such as bedding, artwork, rugs, and décor into a home temporarily while it’s listed. Accessories are generally rented for a minimum of two to three months, and the cost depends on the number of rooms and the level of accessorizing necessary. On average, soft staging costs 0.5%-1.0% of the home’s listing price.
And finally, the third model is Full-service Staging, in which the stager starts with a blank canvas and stages the home with furniture as well as accessories. It may also include painting, landscape improvements, or other home-prep projects. Costs include consulting fees and rentals and can average $2,000-2,400 per month for a 2,000-square-foot home.
Who pays for staging?
Seventy-nine percent of Realtors pay for written staging consultations on behalf of home sellers, according to RESA. This number has grown quickly as new studies have shown staging a home can result in a higher final sale prices and fewer days on market. At Zesty Spaces, some of the Realtors we work with pick up the tab, while others introduce us to their sellers and have us engage with them directly. We’ve also seen some Realtors split the cost with sellers, depending on the level of staging required.
How long does staging take?
Staging can take days or weeks, depending on the condition of the home and the model of staging. It’s best to contact your stager as soon as you can after being contacted by the home seller. Some Realtors bring stagers with them to their listing consultations to explain the process in person. It’s possible to stage a home extremely quickly when needed. We show how you can accelerate the staging process if you need to list a home quickly.
What about living in a staged home?
A home seller can certainly continue to live in a staged home. There are simple routines to follow that make it easy to live in a staged home while keeping it ready for any buyer to see on a moment’s notice. Check out these 6 ways to make living in a staged home easier.
Staging has become a routine part of the selling process in many markets and the trend will continue. And we’ll keep you updated on home staging best practices! We hope we’ve answered many of your seller’s staging questions, and we’d love to hear from you if there are other questions you’d like us to help answer. Happy staging!